Informing visitors about their brand and products is one thing, educating them about what they don’t know is another.ĮBC is used to educate visitors about a problem, why that problem occurs and how your products are going to solve those problems. That is why there are different options at EBC that a brand can utilize to showcase its sparkling features and benefits. One of the main functions of Amazon EBC is to disseminate information about the brand stories and their products. The following are the four functions that EBC does for your brand or business. The functions of EBC refer to the purpose or objectives of having EBC. To sum up the differences, A+ Content has somewhat limited features as compared to A++ Content. ![]()
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